Joint Venture Marketing: Giving Your Customers More

When running any business, online or otherwise, customer service is one of the main tenants needed for building success. Building a strong and loyal customer base will ensure your longevity and ultimately long-term success. To create such a base of loyal clients, you’ll need to provide them with not only excellent customer service, but also with something they cannot get from other businesses providing similar services.

Joining forces with other businesses by forming a joint venture marketing partnership can give you an edge not only with your business and advertising, but also with your customer service. Providing varied and dynamic customer service is as important as providing superior customer service to your clients.

You want your marketing campaign to stand out and give your clients something unique they don’t get from other companies. It is also important to make your customers feel important, that you value their business and that having their business truly matters to you. Embarking on a joint venture partnership is one way to successfully address a broad range of diverse customer service needs.

Expanding the Customer Service Base

When you develop a joint venture marketing partnership, the goal is for new customers and new client relationships to grow out of this enterprise. However, with more customers come more customer service responsibilities. Luckily with your new joint venture marketing partnership, you can diversify your customer service with the assistance of your partners and provide successful and unique customer service that will make a visible difference to your clients.

You may wonder how a joint venture marketing partnership can assist with your customer service platform. This is a marketing plan, not a customer service plan, right? That is accurate. A joint venture marketing partnership is primarily about cooperatively advertising and marketing your business, but any good marketing plan will account for and influence customer service.

When you form a joint venture marketing partnership, it is a collective sharing of ideas and expertise. You will gain insight into how to reach customers in new and different ways based on how your joint venture marketing partners run their customer service. This is one of the main benefits of partnering with other businesses.

When working with your joint venture marketing partners, you will also have the opportunity to naturally diversify your customer service and to reach more customers. This will ultimately create a potential influx of new and loyal customers. Ideally, with a joint venture marketing partnership, you will end up gaining customers from your partners, and vice versa.

When you gain customers that are part of your partners existing client base, the customers are generally aware of the association. You can capitalize on this association by adding an advertising or customer service message to the customer service correspondence that your partners are sending out. This increases your contacts and relationships with your clients and serves to do the same for your partners.

Your clients will get regular correspondence from you and your partners, creating a greater feeling of involvement and importance and it won’t be the same boring emails over and over. You will actually be able to capture and hold your customer’s interest and attention, which is exactly what every company wants!

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at christian@synertegic.com