Joint Venture Marketing: Quickly Taking Your Business to a New Level

Joint venture marketing is an important branch of relationship marketing, where the focus of marketing tactics is on both customer and business relationships. You cannot have a strong and successful business without prosperous relationships with your clients and business associates.  Embarking on new marketing partnership can help you build even stronger client and business relationships, help you deliver better customer service, streamline your practices, and ultimately help take you business (and profits!) to the next level.

Why should I Consider a Joint Venture?

To understand why a joint venture is such an effective technique, it is important first to understand what a joint venture is. A joint venture is a marketing partnership, which gathers one or more businesses together for each party to mutually benefit from the strengths and expertise of the other members of the partnership.

If you are starting a new business, or even if you have a successful, established business, a joint venture marketing partnership is a highly beneficial technique to growing your business, increasing your customer base, building strong customer relationships, and ultimately boosting your company’s bottom line. Sounds too good to be true, right?

Not Too Good to be True!

It may sounds like magic, but the benefits of a joint venture marketing partnership are truly attainable, and not necessarily for a large investment of time or money. The idea behind developing a joint venture marketing partnership and reaching out to potential marketing partners is to first identify companies and businesses that you admire and that are successful, who are in a complimentary industry. When identifying these potential partners, you don’t want to partner with someone whose products or goods and services will be in direct competition with yours. For instance, if you have a wedding planning business, you will not want to partner with other wedding planning businesses – you would be competing for clients rather than benefiting from mutual contacts and clients.

Taking the wedding planning business, an appropriate choice for a joint venture marketing partner might be a catering company or a photographer. Either a photographer or a caterer will have clients who may be in need of your services, and vice versa. Virtually every wedding requires a catering company to handle to the food for the event, and a photographer to document the memorable occasion. Thus, if you develop a joint venture partnership with a photographer and a catering company, you will share clients with them, and mutually inform clients of the other businesses services. Weddings are not the only event for which catering and photography services are required - holiday parties, birthday parties and other special occasions often require these services. Therefore, if you have a joint venture marketing partnership, it has the ability to inform future business both in your standard category, and to expand to reach new clients.

There are a variety of forms a joint venture marketing partnership can take – it can start out as simple as advertising and providing links on your website to your partners websites. This is an excellent first step for a joint venture marketing partnership that can help take your business to the next level.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at

Joint Venture Marketing: Creating a Mutually Beneficial Contract

When embarking on a new joint venture marketing partnership, there are a variety of forms your partnership can take. Some small businesses that are newer or just starting out often prefer a more informal agreement - something along the lines of mutual and equal advertising space on one another’s websites.

However, even an informal agreement will require a contract of some sort to protect both parties and to be certain that all participating achieve their goals, and that everyone is held to equal standards. Putting a contract in place is also important so that each party knows what to expect.

For a simple contract, the involvement of an attorney is quite minimal, if necessary at all. There are a variety of websites that inform how to write your own legally binding contracts, and plenty that offer downloadable generic contracts that are flexible and applicable to a variety of cases, as well as being legally binding.

A More Formal Contract

If you are a large and established business and want the confidence of a formal contract, there are several steps you will want to take in order to obtain and establish the contract that will best represent the needs of your company.  A contract may also be a good idea if you embark on a joint venture marketing partnership with more than one partner. The more parties that are involved, the more contract details and potential difficulties may arise. To ensure good business practices and insurance for all involved, a formal contract is a good idea.

Identifying the appropriate attorney to draw up the contract for your business and your joint venture marketing partnership can prove to be a daunting task, especially if you have not managed legal issues in the past.  An excellent first step to help you navigate this process is to consult with resource agencies that can provide background information on what you’ll need to look for in an attorney, what data to present, what questions to ask, as well as potentially making suggestions for specific attorneys they recommend.

Resources and Government Agencies

Government agencies and even local agencies like your Better Business Bureau offer a wealth of basic information to help guide you through the process of learning about a joint venture partnership, as well as the basic business practices and legal ramifications of such a venture. These agencies provide a wealth of resources to help you coordinate the steps that your specific business needs to take when beginning to navigate this process, as well as inform you how to interact with your now potential partners and how to guide the process to get the best out of your new partnership.

Government and local resource agencies will also be able to help you find the right attorney for your business. They will have lists of attorneys and often lists of other clients they have directed to each attorney. In some cases, you will even be able to make contact with other businesses, which have used the suggested attorney, allowing you to get feedback on the performance of your new attorney from a business that has had direct experience with him or her. 

A formal, legal binding contract that has been drawn up by a practicing attorney may be exactly what your business and new joint venture marketing partnership needs to impart a sense of security to all members. It can be a daunting process, but there are many resources available to help you get started so the prospect of selecting an attorney need not be such an overwhelming task.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at

Does XSitePro2 Work?

XSitePro 2.0 enables you to build incredible websites.  Also, the extensive template selections make sure that your website looks great.  But, what's the point of creating a website like that if nobody will see it?  Well, don't worry, because the makers of XSite Pro thought of this.  That's why they've provided an expansive suite of features designed to help you get your site noticed.

Increase Your Google Rating

Google has become one of the premier search engines in the world, and those websites that are listed at the beginning of a search are far more likely to be clicked on than the websites listed on later pages.  The last time you did a Google search, did you click on a site in the first two or three pages, or a site on the thirtieth?  So, increasing your rank on a Google search of the subject your site focuses on is a smart way to increase the number of visitors who view your site.  X Site Pro helps you to create an XML Google Sitemap using a simple tool.  This sitemap can then be submitted directly to Google to ensure that every page of your site is accounted for and indexed by Google's search engine.

The Power of Siloing

Siloing is an advanced technique used in Search Engine Optimization (SEO).  This technique, and the handy tools provided with X Site Pro, help you to create interlinking structures within your site.  These structures are designed to focus on a few themes and keywords that your website is built around.  These themes and keywords, when properly organized, can raise the ranking of your website on search engines considerably.  While the theory can seem a bit complicated, the makers of X Site Pro went to great lengths to ensure that this powerful feature is easily used and readily available.

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While everybody wants their site to be optimized for search engines, its sometimes hard to know where to begin.  After all, the inner workings of search engines that index vast amounts of data are understandably complicated, so how do you make your site more amenable to these convoluted algorithms?  You simply open up the Page Analysis tab in X Site Pro and have it run an SEO Analysis on your website.  After the analysis is complete, XSitePro will suggest a series of improvements that will lead to a higher search engine ranking.

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Joint Venture Marketing: First Steps to Creating Your Plan

When deciding to embark on a joint venture marketing partnership, the process is similar to developing an initial business idea. Your new partnership can range from being a simple informal agreement to a rigid contract that is bound by a legal document, agreed upon and signed by all participating parties. Whether you decide to go the route of an informal agreement or a legally binding contract, there are a few things to consider at the outset.

  1. Conduct Technical and Market Research
  2. Develop a Business Plan
  3. Determine Investments and Cost Structure
  4. Decide on a Long-Term Organizational Format

The above four tenants are steps you take when initially developing a new business. A joint venture marketing partnership is a new business of sorts and needs to be approached as such in order to get the most out of the arrangement. You wouldn’t dream of launching a new business without having a structure in place to address the above topics, and addressing these issues when embarking on a new phase in an existing business will help make the new venture a success, as well as improve the transition to this new phase of your business.

Conduct Technical and Market Research

It is important to know what your competitors are doing. Conducting even just a cursory amount of research is important. You don’t need to spend countless hours and resources on this step, (though the more research you conduct, the better prepared you will be with your own business structure), but having a pulse on industry standards will help point you in the direction for developing a successful joint venture marketing platform.

Develop a Business Plan

Developing a business plan may seem like a fairly obvious step, but it’s one worth mentioning. You doubtless already have a business plan in place for your company, but since this new phase of your business will affect the structure (and hopefully the profits!) of your existing business, it is important to put the idea into a formal plan.

Determine Investments and Cost Structure

This piece of the partnership will most likely be addressed in the business plan, but it is important enough to mention on its own. What is your cost structure for the joint venture marketing partnership? How will the advertising be handled? What types of advertising will be used? How will the advertising be paid for? These are a few basic questions to consider, and they are important to distinguish because the more parties that are involved in a joint venture marketing partnership, the more difficult and cumbersome these details will be to sort out.

Decide on a Long-Term Organizational Format

Once you have developed a business plan and sorted out advertising and cost structure issues, you will need to decide how the joint venture partnership will be managed over the long term. Will one partner assume responsibility for managing the whole partnership, or will you create a steering committee comprised of members from each company to manage the venture? Implementing a management schedule for the long-term health of your partnership at the beginning of the endeavor will ensure things run smoothly and ultimately be a success.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at

Five Profitable Reasons to Use a Link Cloaker

A link cloaker, or an affiliate link cloaker as it is also known, is a way to hide your affiliate links so that they look like they are going to a different destination than they actually are. This may sound a bit crafty, or even perhaps dishonest, but in truth, links are cloaked for very positive reasons.

At this point, let me just clarify that this is nothing to do with Search Engine Optimization or tricking the search engines. This is something that is used almost exclusively for affiliate marketing.

In simple language, what a link cloaker does is that someone ends up going to a different place than the link first indicates to them.

But that does sound a bit negative, so let me clarify by giving you Five Explosive Reasons to use a Link Cloaker:

1. People don't like to click on long links, so by using a link cloaker you can shorten it

2. Some popular urls may be marked as spam, so cloaking your link will mean that you email is not blocked

3. Many people do not like to make someone else money by clicking on an affiliate link. By using a redirect, they will not realize it is an affiliate link

4. By cloaking a link, you are able to brand your own domain rather than someone else's.

5. By cloaking a link, you are much more likely to be able to track how many hits you receive.

So as you can, using a link cloaker is strongly advised whenever you are doing any affiliate marketing. Although it is possible to do it manually, it is strongly advised that you use a script that you can reside on your server in order to do it. In this way, it will mean that you have fully control so that if at any time you do need to change something then you will be able to do so. If you are really unsure where to start, then you are advised to take a look at where you can download a powerful free version of a link cloaker.

Joint Venture Marketing: Gaining New Business from Shared Client Lists

Joint venture marketing is a highly successful strategy for attracting new prospective clients while learning how to expand your network of professional contacts. One of the secrets of a successful Internet business is to develop and maintain a strong and loyal customer base, while you continue to gain new client contacts and gain new business. This is a tricky balance to maintain - it takes a lot of time and energy to maintain loyal customers and continue to develop stronger relationships, while you put energy and resources into expanding your client base.

Owning a small business, particularly one that isn’t heavily staffed, can take a lot of personal energy as well as time. Many Internet business owners, particularly when just starting out, are running the business by themselves and do not have the time to both develop new business and maintain strong contacts with their existing customers.

Loyal and Repeat Customers

Once a new Internet business gets off the ground, part of its bread and butter is its loyal customer base. When you’ve developed relationships with clients who are happy with your products and services, you can anticipate and rely on a certain amount of repeat business which has the potential to keep a new, or even an established business in the green.

If you have a loyal customer following that you rely upon, your business may be able to happily hum along for months or years to come. But if you are interested in expanding your business, it is essential to expand your client base as well. This is where a joint venture marketing partnership can be the key to ensuring the long-term success of your business.

Expanding your Client Base

One of the most popular ways to form a joint venture marketing partnership is through the sharing of client lists and data. This is usually done between two companies that do not offer exactly the same product or service, but who have similarly related products.

You don’t want to forge your partnership with a company that will be in direct competition for customers - this would defeat the purpose of the partnership and would serve to shift clients from one business to the other, rather than improve and expand a customer base for each company involved.

Instead, form partnerships with companies whose clients have demonstrated an interest in a certain type of product or service that relates to the product or service your company is providing.

For example, if you sell high-end, imported hair care products, you may want to form a joint venture with a company who sells high-end skin care products. It stands to reason that customers who are interested in your imported hair care products will also be interested in your joint venture partner’s high-end skin care products. These are products that are in the same realm, but not in direct competition with one another, which is exactly what to look for when seeking out marketing partners.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at

How you can instantly increase conversions easily

Here's today copywriting tips: an enticing offer is much more vital than a compelling sales letter. If no one is buying from you, the foremost thing you should carry out is take a look at your traffic originator followed by of course, your offer before your sales copy.

An appealing offer is the core of trade. There was initially no cash. What did people do? They exchange. Why do they barter? One word: Value.

Yes, to give an appealing offer, you have got to have something of value. Luckily for you, increasing value is not that difficult... because value is an very subjective subject. It is perceived and perception is painless to control.

You can apply this copywriting tips right away to increase your sales is what I name "Branding Mentality". Now I am merely intending to talk about on the subject of the execution of branding mentality in selling information. It is a extremely big topic and talking about everything would involve an entire book.

If you are an information marketer, then this copywriting tip is extremely essential for you since the branding mentality technique can raise your conversions.

Whenever you are packaging your hottest e-book, look over it and make a list of every one of the techniques you explain inside. After that for each systems... invent a name for it and "brand" the information since when folks see a branded technique, perceived value increases!

Ever heard of "Bum Marketing"? Bum marketing is advertising without a website of your own but in its place through websites such as squidoo and hubpages.

By naming his system, he increases the worth of the information. I am positive you can remember more illustrations where the brand consists of the word "method" in it and a tiny TM on it.

In fact, I just utilized brand mentality right here in this post... by calling the technique "brand mentality". But am I the first to come up with it? Obviously not. If you have a specific outline you keep to whenever you craft a headline, you can term it "XYZ system to constructing convincing headlines". Branding makes your technique appears exclusive when in fact we all know there's no way to constrict information flow as soon as you sold it!

This is especially true for web copywriting, where competition is only a click away. Branding allows you to rapidly grab your customer's attention then it's up to you to hold on to it.