Joint Venture Marketing: Creating Momentum and Getting Started Quickly with Small Steps

If you are the owner of a small to medium sized online business, chances are you’ve heard of joint venture marketing or a joint venture marketing partnership in passing, but weren’t sure if it was the right choice for your business. You may even be a little intimidated by the fancy-sounding professional name, but a joint venture marketing partnership is really a simple and straightforward business strategy that even the smallest companies can easily employ to boost their exposure and, ultimately, their profits.

Getting started with an online joint venture marketing partnership is much easier than you might think. Often, the most difficult step to take of starting something new is the first one, and some people don’t get past the “thinking about it” phase because the prospect seems so daunting. But there is really nothing to fear with embarking on a joint venture marketing partnership. It is quite a straightforward process and simple to execute.

Brainstorming

The first step of a joint venture marketing partnership, and often the most difficult, and the one that tends to stop people in their tracks, is to come up with a list of companies with whom you would like to partner.

In order to do this, you will want to think of the types of companies that would make good joint venture marketing partners, and then go about making a list of specific companies from your first, more general list.

Be Creative

When composing your lists of types of companies, it is important to be open and creative to ideas that pop into your mind that upon first assessment may not seem appropriate. If for instance, you have a wedding cake business, some of the first companies you think to partner with will probably be wedding planners, caterers, and photographers because these businesses are likely to have clients with similar interests to your potential customers, without being direct competitors. But you may also want to think about talking to some local bakeries or party accessories stores. Neither suggestion may be at the top of your list, but they are still potentially profitable joint venture marketing partners.

It may seem counterintuitive to contact bakeries if you have a wedding cake business and this initially seems like it would be direct competition. But not all bakeries offer a wedding cake service, and these are the ones you will want to target. Small neighborhood bakeries often have a loyal clientele, but may not specialize in making wedding cakes. Chances are that the majority of their customers know someone who at some time or another is getting married and will need a wedding cake. It is also likely that these customers will ask their favorite bakeries for suggestions, which is where your joint venture partnership comes in.

Party accessory stores are another good option for a joint venture marketing partnership, and one that may not come immediately to mind. These types of party stores often have wedding accessories, but it is not their main focus. However, even if a wedding clientele is just a small portion of their business, you gain exposure to this niche. It is a great way to boost exposure for your own business.

The thought of embarking on a joint venture marketing partnership may seem daunting, but it need not be. The first step is to brainstorm, and you can even enlist the help of your friends and family for a fun way to get some work done. Invite people over, order pizza and ask everyone for a few suggestions. You’ll have a productive evening, as well as not feel so alone and overwhelmed when embarking on this new phase for your business.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at christian@synertegic.com

Joint Venture Marketing: A Pathway to Faster Profits

If you are the owner of a small to medium sized online business, embarking on a joint venture marketing partnership can be a pathway to increased success and profits. Joint venture marketing is a proven tactic for increasing the exposure of your products and services, which leads directly to increased profits.

In these difficult economic times, you may think such a proposal sounds great, but not for your business. You don’t have a lot of excess cash to pump into a new marketing platform and no matter how potentially profitable it promises to be. But the beauty, and genius, behind a joint venture marketing platform is that it doesn’t need to cost a lot and often, it costs nothing at all! Thus, you can amplify the exposure for your company, with almost no upfront investment.

Too Good to be True?

Most business owners are wary of anything that sounds too good to be true. Everybody knows that “there’s no such thing as a free lunch,” and “you can’t get something for nothing” are standard American mottos. A way to potentially increase your profits with little to no upfront costs may sound too good to be true, but indeed it is not - not with a joint venture marketing partnership!

The difference with a joint venture marketing partnership is that you aren’t exactly getting something for nothing . . . you’re getting something for what you already have - your business. With a joint venture marketing partnership, you are leveraging your existing assets, and combining them with the existing assets of one or more companies to mutually benefit both entities.

Exchanging Experiences and Customers

You have more to offer with the cards you currently hold than you think. Joint venture marketing is about employing the resources you already have, and getting to them to work for you in a new aspect. This new aspect involves a mutual sharing of knowledge, expertise and an important asset you already have: your website.

The easiest and most standard method for embarking on a joint venture marketing partnership is to create an arrangement where a reciprocal relationship of company website use is established. This may sounds overly complicated, but it is really quite simple and completely safe. You are not going to turn over the administration or control of your company’s website to your partner - you merely allow them to use existing space on your website for them to advertise their products and services, in return for space on their website to market and advertise the products and services of your company.

Choosing the Right JV Partner

The biggest key to a truly successful joint venture marketing partnership is to choose a company to engage with, who is not a direct competitor of yours. You also don’t want to try to forge a joint venture marketing partnership with a company that is in a completely different realm from yours - that would be largely unproductive. The goal is to have the customers who go to your partner’s website to be potentially interested in the products and services you have to offer, without taking any business away from your partner or being in direct competition with them. This will greatly increase the exposure of your company, and potentially lead to greatly increased profits.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at christian@synertegic.com

Marketing With Style: Bottled Water With Your Label

Custom bottled water is available as an advertising or marketing device on many websites on the internet and this article will try to trace how it has come about.

Water which flows to the surface from a spring is considered natural spring water. Characteristically, natural spring water loses none of its minerals. Bottled spring water is better for your body's hydration, which is vital for good health. This water lacks the sugar, salt, flavors, impurities and toxins found in most water.

The human body supports all of our physical functions, and is over 70% water. It regulates temperature, and also dissolves and rids your body of a wide range of impurities and toxins.Pure spring water cleans and hydrates your body better than anything else. It is the most important fluid you can drink.

More than a few illnesses and unhealthy conditions have been linked to forms of mineral accumulation in the body. These range from simple arthritis to life-threatening kidney failure. It has been ascertained that many of these problems are solved by removing these minerals and then flushing them out of the body.

The result is the biggest new industry-- bottled water. The first 2 pages of a Google search on bottled water, lists multiple websites promoting water from any pure spring in the USA, each claiming to be the purest and best tasting.

This then leads to the newest and most popular way to get your brand, logo and slogan into the marketplace. It is bottled natural spring water with your companies logo or trade mark on the custom made labels. The term for this type of marketing? Private labeling.

This is a very clever and affordable marketing way to get your company name, logo, or message to your customers. Savvy marketers always watch for the newest and most creative idea; with the new health fad of always carrying drinking water with you, custom labeled bottled waters or sparkling waters have become a widespread and pouplar innovation.

The most unusual form of branding that I found? Private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom and the wedding date.The label can even match the other items commonly ordered for weddings, such as napkins. It is even possible to make private labels instantly for free-- just go to freelabelmaker.

I guess you could even use this fun gimmick to announce the birth of your first son – private labeled bottled water named after the baby.I am sure if I sit here long enough, I can think of even more fun ways to use private labeled bottled water, but I am sure you already get the idea .

Joint Venture Marketing: A Better Investment than the Stock Market

If you run a small online business, joint venture marketing is an excellent way for you to raise awareness for your business and its products, while boosting sales and gaining new clients - all often without any monetary investment. Joint venture marketing is also a psychologically positive marketing platform because it is based on mutual trust and respect, and symbiotic business relationships where the growth of all involved parties is fostered.

The Fundamental Basics of JV Marketing

A joint venture marketing partnership is a formal or informal business arrangement between one or more companies, where all parties involved benefit from the experience, knowledge and expertise of the other parties.  Joint venture marketing is a subset of a relationship marketing platform, where client relationships are the center focus of your marketing scheme.

In joint venture marketing, your business partner relationships are on par in terms of importance with your client relationship. This elevates the importance of relationships to include those of your businesses associates, as well as your clients.

Help During Difficult Times

Aside from many business advantages, such as shared information and marketing costs when applicable, joint venture marketing also has a positive psychological impact on the participants who enter into such an agreement. Both the businesses entering into the partnership, as well as the clients and customers who are touched by these relationships benefit in a positive way.

From a business standpoint, a joint venture marketing partnership relays a sense of security to its members because there are others to fall back on. Having a network of business owners that you trust and have developed a strong relationship with can be extremely important during a difficult time for your company. Most businesses have been affected by the recent economic crises. If you are operating a solo marketing strategy, these global difficulties can leave you feeling frightened, frustrated and alone.

A joint venture marketing partnership allows you to share the burden of a difficult time, and get advice from your fellow partners who may have ideas on how to proceed with your business. These angles and opinions are something you would not be privy to without this type of partnership.  Certainly you can always ask another business associate for advice or an opinion. But a joint venture marketing partner will be invested in how your company performs, and most likely you’ll develop a strong personal and professional relationship over time. A joint venture marketing partner of yours will give you more thoughtful, true advice since the success of your business may potentially affect theirs.

There is also the added piece of a personal feeling and relationship that has most likely developed with your joint venture marketing partners. People are always more concerned for and willing to help those people that they care about and have developed a personal relationship with—it’s just human nature. A joint venture marketing partnership will give you increased business security, as well as increased psychological security because such a partnership will provide you with other experts to fall back on in times of market unrest.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at christian@synertegic.com