How To Be A Joint Venture Matchmaker

A good joint venture marketing partnership creates a type of synergy that benefits both parties in greater ways than going solo. One could say that the sum of a JV is greater than the individual parts. How is this so? Using the right marketing techniques together in a combined effort just makes sense if it saves money on the budget and generates more revenue.

JV Match Maker

Finding the right JV match can be time consuming. When you look for a potential JV partner, you should consider which type of people (direct, aggressive, or creative) you like working with. Sometimes a great JV partnership is gained from sharing different talents in a combined effort. For example, you may be a techno wiz and need a creative person who can help with marketing messages. Together your talents can benefit the other.

You also may want to look at the type of industry or business of your potential JV partner. Sometimes working with someone who does a similar business can create a synergetic partnership, and sometimes a company doing a completely different business can be beneficial. Look for what you want to gain.

Sending the Right Message

A synergetic JV partnership develops the right message to customers. Opening the right market channels through your message helps both parties gain more clients and customers, as well as other potential business partners.

More Money

Of course, one of the main goals of a joint partnership is earning more revenue. Through the synergetic efforts of both parties, a JV partnership can save money on marketing costs, possibly production costs, and generate more revenue with increased sales. 

Consider if you had a budget of $10,000 per year on marketing costs. Through a combined joint venture effort, including sharing marketing costs, you’ll find that you can save $2,000 a year on that portion of your budget. That’s $2,000 that could be spent on other efforts such as R & D, or perhaps hiring additional employees for all the extra products you need to produce.

Another way of forming cost savings with a JV partnership is by creating an economy scale. Perhaps by using your special container equipment combined with your JV partner’s ability to efficiently manufacture and package goods, your economies of scale synergy can result in saving of costs of goods sold and increased revenue.

Ultimately a successful JV will produce satisfying profits for both parties. Increased revenue with only half or a portion of the effort is successful synergetic business. With increased revenue, you can help take your company to another level of business. 

Your potential joint venture partner can help your business succeed. Consider the possibilities of working with another business owner to develop ways of making new business. It starts with choosing the right partner, and working your synergy to develop the right marketing message that results in extra money in your business account.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

Using Psychology to Stimulate Action in your Joint Venture Marketing Messages

Consumers love to spend money. They want to purchase goods and services. But how do you get them to purchase from you? A joint venture may be a good way to develop the right marketing message to consumers. Through your combined efforts, you can convince them that the products or services you sell will fulfill their needs.

Marketers have used consumer psychology for years to help sell their goods and services.  Studies of consumer patterns and behaviors have helped them formulate a message that creates the desire to purchase. Understanding a bit of the consumer decision making process can help you find the right JV partner with whom you can develop a product or service that consumers can’t resist.

The Stimulus

You need to get the attention of a consumer in order to eventually make a sale. That means working with your JV partner to create a “package deal” or new product that you feel consumer’s need, and getting the message to them through advertisements, word of mouth, etc. Your marketing message must arouse a consumer’s interest and motivate them to act further. Make your ads attractive with photos, graphics, and colors. Use easy-to-read fonts that are large enough to read. 

Do You Have A Problem?

Getting the attention of consumers is the hard part. Once you’ve grabbed hold of their focus, the rest is simply convincing them they need your product or service through problem awareness. At this stage of consumer decision, they must recognize that your product or service fulfills a desire or solves a problem for them in your marketing message. Does your JV effort potentially increase the consumer’s status? Can it help make life easier? Demonstrate the problem in your message.

More Info, Please

If your marketing message has grabbed their attention and highlighted a potential problem solver, consumers will want to know more through an information search.  Their search could be external, or your marketing message could contain additional benefits of your JV product. Always emphasize the benefits to your potential consumer.

What are the Alternatives?

Before making a final decision, a consumer may want to know what else is available. Is there a cheaper product? Can someone else offer better services for less? You could even point out in your marketing message the differences of other similar products or services and why yours is the best choice.  

I’ll Take It!

The final process of consumer psychology is the decision to make a purchase. If your marketing message has fulfilled all five previous processes for the consumer, give them a call to action. Let them know what they need to do to buy your product or service. Do they need to come to your store? Can they buy online? Is there a limited time only? Always give consumers the final information on how to purchase through your marketing message.

If your JV partnership is to be successful, you need to send a convincing message to consumers about the benefits of the JV effort. Solve the problem for them. Convince them that yours is the best choice.  And always make it easy to know how to buy.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

How Great Graphic Design Will Create Better Sales Figures

There’s a well known saying: a picture is worth a thousand words. In fact this saying is even more applicable today in an age where we're bombarded with such a mass of written information that we find it hard to keep pace. These come in the form of blaring headlines, websites and email messages. A creative image is a perfect way for you to cut through all this clutter and convey your message quickly to your target audience.

If you asked the average person what they think a graphic design is, they would probably know that it involves things like colors, typefaces, designs on paper or on websites or posters.  However what most people not understand is that graphic design is a vital ingredient of marketing.  Graphic design toay, is a critical influence in a world where there is competition from so many different marketing messages and ideas.

The idea of good quality graphic design as explained at graphic designer fulham london is that it will enable you to boil down your company concept into a single image – or a group of images. These ideally will be created in some way that communicates instantly to your target audience.

When you prepare your business cards, web sites or any other company material, it is very much to your advantage to ensure that your marketing message is placed on those documents in a prominent and effective way – in a form that will be remembered by your future customers.

Good graphic design is therefore helpful to you in all your business communications, whether they’re for public viewing, for an existing client or a new sales prospect.  

A graphic designer can give you objectivity about your business.  He or she will be able to appraise the different concepts you have about your business and pick out the ones that are best communicated to the world.  In other words he or she will be able to take your business personality strengths and express those particular strengths in graphical form.