How To Spike Sales By Diminishing Your Work

Would you throw away your busy life filling up an extended membership form purchase a sticky tape on the internet? I know I wouldn’t. Whoever is selling it is obviously short of web copywriting skills.

I would press "back" and hunt for their competitor's website.

But how many occasions have you been given no choice but to do just that when you purchase something? Loads! And if you want to obtain an edge against your competitor, make it easier for your prospects to navigate and purchase your product. Here are some copywriting tips you must memorize:

1. make certain that your website are simple to look at. White background and black words are what people are used to reading therefore do not turn "artisitic" and use red words with black paper as an alternative.

2. Ensure your font are easy to read. Stick to the the predictable, such as verdana and you’ll be fine.

3. Ensure your forms are not too lengthy, like the example I pointed out above. Collect only information you require at that period.

4. Categorize. There is a reason why stoes have enormous signs pointing to shoppers where to get a merchandise and why libraries have digital catalogs where you can acquire the book you desire. The reason is most of us suck (and too lazy) at searching for what we desire! Categorizing your post makes it effortless for users to locate them.

5. Do not give prospects a reason to click back and run off. From time to time I still face a "clear" button exactly next to the "submit" button at the conclusion of a long form. Why would anyone do that is outside my appreciation. You do not want to put it there! It is exceedingly rare for a person to complete the whole form with incorrect data! It’s more probable for him to click the wrong button, gets annoyed and disappear.

So there, 5 simple web usability (a tiny element of web copywriting ) issue that you must always bear in mind when building your next website... if you wish for some buyers that is.