Joint Venture Marketing: A Pathway to Faster Profits

If you are the owner of a small to medium sized online business, embarking on a joint venture marketing partnership can be a pathway to increased success and profits. Joint venture marketing is a proven tactic for increasing the exposure of your products and services, which leads directly to increased profits.

In these difficult economic times, you may think such a proposal sounds great, but not for your business. You don’t have a lot of excess cash to pump into a new marketing platform and no matter how potentially profitable it promises to be. But the beauty, and genius, behind a joint venture marketing platform is that it doesn’t need to cost a lot and often, it costs nothing at all! Thus, you can amplify the exposure for your company, with almost no upfront investment.

Too Good to be True?

Most business owners are wary of anything that sounds too good to be true. Everybody knows that “there’s no such thing as a free lunch,” and “you can’t get something for nothing” are standard American mottos. A way to potentially increase your profits with little to no upfront costs may sound too good to be true, but indeed it is not - not with a joint venture marketing partnership!

The difference with a joint venture marketing partnership is that you aren’t exactly getting something for nothing . . . you’re getting something for what you already have - your business. With a joint venture marketing partnership, you are leveraging your existing assets, and combining them with the existing assets of one or more companies to mutually benefit both entities.

Exchanging Experiences and Customers

You have more to offer with the cards you currently hold than you think. Joint venture marketing is about employing the resources you already have, and getting to them to work for you in a new aspect. This new aspect involves a mutual sharing of knowledge, expertise and an important asset you already have: your website.

The easiest and most standard method for embarking on a joint venture marketing partnership is to create an arrangement where a reciprocal relationship of company website use is established. This may sounds overly complicated, but it is really quite simple and completely safe. You are not going to turn over the administration or control of your company’s website to your partner - you merely allow them to use existing space on your website for them to advertise their products and services, in return for space on their website to market and advertise the products and services of your company.

Choosing the Right JV Partner

The biggest key to a truly successful joint venture marketing partnership is to choose a company to engage with, who is not a direct competitor of yours. You also don’t want to try to forge a joint venture marketing partnership with a company that is in a completely different realm from yours - that would be largely unproductive. The goal is to have the customers who go to your partner’s website to be potentially interested in the products and services you have to offer, without taking any business away from your partner or being in direct competition with them. This will greatly increase the exposure of your company, and potentially lead to greatly increased profits.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing & Consulting firm empowering business owners to discover and implement Integration, Alliance, and Joint Venture marketing tactics to solve specific business challenges and increase profits. To read more articles related to Joint Venture Marketing, please go to his Joint Venture Blog Site. He can be reached at christian@synertegic.com