How Businesses Market Themselves

Business want and need to promote not only their products but also their names. You can have a well marketed, high quality product, but if people don't trust your company then it will be much harder to sell them your products. This is why companies like Nike or Worden Telechart work so hard to protect their brands. Business like these can put millions of dollars towards making themselves notable by a small graphic or symbol. That symbol lets people know that what they are getting is a high quality product and that it can be trusted. It is rational that a company doesn't want manufacturers getting in the way of their strong brand because then people might see the product as less valuable.

That leads to the question about why all companies don't establish a brand. Well there are a few reasons for this. To begin, creating a brand can be prohibitively costly. Companies will invest tens of millions of dollars to promote their brand to even a modestly recognizable level. A brand is a tender thing, it can be broken by a simple mistake or one bad product. Secondly, not all companies want to establish a band. For example if a company makes a low-quality product they don't want people to think they are going to buy another junk product from that company. Why would you want to build a brand in that case? You just wouldn't.

Another great type of companies that like to build their brands are market investing companies. That type of company usually has a strong brand for the reason that that is how they make money, through their reputation. People allow investing companies to handle their money because they have had strong returns in the past. If companies didn't have this type of reputation they could just do it alone with some simple stock trading software.

Anyway you slice it, branding is important to many companies. It is the main way a company can market the brand they control, and thus sell the products to make their revenues. This is why brands are so heavily protected by law.

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