Subject: The Guru's are about to get their butt kicked..

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Why Internet Marketing need's

'Slapped' and why it's time to

change....

 

      - by Andrew Fox

 

© Andrew Fox - All Rights reserved

http://jazzylg.guruslay.hop.clickbank.net

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I can remember it all too clearly..

 

Back in 1999, when I began my

journey online there were only 5-10

'experts' in Internet Marketing.

 

It was a wonderful place to live

in, a safe environment where you

could work and breathe without

being poisoned with some hyped

up product.

 

Fast forward and the industry,

started to change. The 'sharks'

smelt blood and entered our

market place and started

destroying the industry..

 

What happened?

 

Simple really...

 

Greed. Products upon products

started to filter into the market

place like a tidal wave - relentless

and not caring about the damage

it left in it's wake...

 

People running up HUGE debts

on credit cards, in some cases

taking equity out of their homes

just to become another victim of

a vicious scam.

 

I monitored everything, my blood

boiling every second of the day

until it was too much.

 

That was when the 'Guru Slayer'

was born - a guide created for

an ordinary person to follow a

step by step plan online.

 

Not hype, not fluff or any BS. Short,

sharp, crisp and to the point.

No high price tag, no hard

selling...

 

I only hope it will help the market

place return to the state we

once had it in...

 

Warm Regards,

 

Andrew Fox

 

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Andrew Fox has been marketing online

since 1999. His latest product the

'Guru Slayer' fights back against a

polluted industry that has destroyed

the lives on many. See his story at

 

http://jazzylg.guruslay.hop.clickbank.net

 

Free free to reproduce this article to

your own website/ ezine list.

 

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Write Top Attention Grabing Headlines

The headline is unquestionably the most important factor in most advertising.

Likewise, it is also the most important element of any selling message "live or recorded, in person or by phone, audio or video" your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It's the first words you or your sales persons utter, when they engage anyone in a sales presentation or one-on-one meeting.

Likewise, the "headline," or its "equivalent," are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first phrases you state when making a commercial or when meeting people at trade show booth.

The purpose of a headline is to attract your prospect's ATTENTION. When I say your prospect, I mean that your headline must direct precisely whom you want to reach your target market. For example, if you wish to reach homeowners, put the word "homeowners" in the headline.

The headline should serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you're trying to say in the body copy. The headline must provide the reader with a Big Benefit or Big Promise. So, create a headline that tells the right people the benefit you are offering them.

When you write or decide upon your headline or it's equivalent, you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result... all but 20% of the success of your selling effort is effected positively or negatively by how and what you convey in the beginning.

A change of headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect's or reader's or listener's self-interest. It has to promise him or her a desirable, powerful and appealing benefit. If possible, try to inject "news" value or "educational" value into the headline also.

You may Download a Free copy of the "100 Greatest Headlines Ever Writen" by JayAbraham and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You can learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Marketing Wizard